Magazine Advert

When creating the first draft for our magazine advert we looked at the conventions of adverts of a similar genre of our artist which is indie and synth-pop/electro. We chose to have the masks as the main image for our advert because that was the main focus of our video so we showed a strong link between the two. Also the conventions of magazine adverts in our genre don't usually show the artist on the front so we followed the conventions by not having the artist on the front. We also chose to have the masks on the magazine advert because it was a similar image to the one we used as the cover of our digi-paks and the covers and magazine adverts are usually the same or a similar image so that when people go to buy it it they know what to look for and can recognise it easily.

We decided to have the black and white cloth making a divide between the masks to represent the difference between good and evil which we portrayed in our music video. We also did it so it had a ying and yang style look to it it to symbolise the idea of balance and how the bad and the good can tie together.

We chose to have the artists name "HURTS" going across the middle and over the masks because we wanted it to be the central and hopefully most memorable thing that people see. We also wanted "HURTS" to be translucent so it didn't take away completely from the cover art and imagery and you can still see all of it. The reason we chose the title to be like this is because when looking at adverts of successful artists in this genre they used the artist name as the main feature and some time the only feature and it is usually quite large and the central focus.

The single title "ILLUMINATED" is significantly smaller than the artist title but is placed in an empty space at the bottom and is put in bold lettering so that your eyes are still drawn to it even though it is not a main feature and below that it leads on to the release date which follows the conventions of the release date being at the bottom of an advert so it is the last thing people see.