Survey

To find out what our audience would expect and like from a music video we created a survey for them to fill it out. We posted it on our social networking sites and blogs to try and get as many people to do it so we had a wide and reliable range of answers.

Overall 63 people answered my and these results show that people mostly prefer a mixture of moods, not just happy and not just dark but both. Majority of people would prefer to see the artist in the music video than not. Our audience prefer music videos that don't have dancing in them and most preferred there to be a story line to the music video.Also the Majority preffered the music videos they watched to have a hidden meaning to it and like both costumes and casual clothing. The one result that almost got equally chosen was what setting they would like, which was between natural an urban. Meanin we can make the final choice on what setting we have in our music video as the audience choces are mixed. Most people also din't mind if the actors were a similar age to them or not and they wouldn't mind watching a music video that is longer than 5 minutes.

Katy Perry - Firework

Did Katy Perry's firework deserve to win the music video of the year award?

I personally don't think the video for Katy Perry's firework deserved to win the video of the year award. Simply because it is mostly unoriginal and plays on the strong 'feel good' clichés which is an idea used in most pop videos today. Not only are the ideas very unoriginal but they are shown with very uninteresting camera angles, movements and not much change in lighting. At points the special effects for the fireworks coming out of the characters and Katys chest become a bit over done and repetitive, making it very boring for us to watch. Makeup and costume in the video appear to be fairly average at most and you get the feel that not much thought went into the general look and theme of the music video over all. The video also relies heavily on close up shots of Katy, this cheapens the what is left of the sentimental feeling of the video when you realise how much Katy is used as a brand for the way she looks rather than her talent. The video is a bullet proof sentimental pop song that doesn't push any boundaries like it could of done and this is why I think it didn't deserve to win the video of the year award.

Our Target Audience

• What music they listen to? Alternative, indie, rock, synth pop, electronic.
• What they do at the weekends? They go shopping around Central London and look for small shops and chartiy shops to look through. They also go out to take photos and meet up with friends and have a coffee. When they aren't going out they stay at home and read, or play video games and paint.
• What breakfast cereal they would choose? Corn flakes.
• What mode of transport? They are most likely to use bus and tube.
• Where/how they live? They live in suburban greater London in a quiet cul de sac.
• Their favourite drink? Cherry coke and Water.
• Their favourite TV shows? Dexter, Eastenders, Planet Dinosaur, Family Guy.
• Their favourite vegetable? Broccolli, sweet corn and peas.
• What sport they watch/play? Badminton and table tennis.
• Who would be their ideal partner? Someone with a creative, down to earth personality who shares similar interest in music, books and art.
• Where they go on holiday? Venice or Paris.
• What restaurants they go to? Pizza Express and small casual diners.
• What politcal party they would vote for? They don't care much about politics.

Copyright Letter

Music Video Survey

This is my music video survey to see what my target audience will expect from my music video. It consists of ten questions and will take less than 5 minutes to do.
http://www.surveymonkey.com/s/MBPYNNQ

Music videos that I think are influential.

Coldplay - The Scientist

In this video we see Chris Martin (the frontman of Coldplay) go backwards in time through different English suburban streets, at the end revealing that he and his friend had been in a car crash. The reason I think this music video is influential is because of the unique concept, even though the whole video is in reverse the words are still lip synced with the song. Having the whole video going in reverse fits the lyrics "Lets go back to the start" perfectly, showing how he wished he could rewind everything and stop something bad from happening. 

Michael Jackson - Thriller

 

I think this is a influential music video because no one had quite done a music video that was very theatrical a more like a movie than a music video at that time. I also think it was very influential because of the costumes, each costume was different and looked very realistic making it scary for the audience and at the time I don't think many music videos had pushed the boundaries as far as Thriller had, given audiences around the world a completely new and unique viewing experience. Recent stars such as lady Gaga do similar theatrical/movie style based music videos usually lasting over 8 minutes which proves that music videos such as thriller probably influenced her to make music videos that pushed the boundaries even for modern pop today.

Johnny Cash - Hurt 

I think this is a very influential video because the use of the old black and white clips showing Johnny Cash's life in contrast to the shots of him in his current state at the time of filming this video portray a very powerful message alongside the lyrics and overall I think it is very moving for nearly everyone that watches. It is very influential because it has a lasting impact which makes it memorable, something that you want for a good music video. 

Oren Lavie - Her Morning Elegance

I think this music video is very influential because its very different to what you expect  a music video to be. It uses stop motion and the use of the camera at a birds eye view over the bed turns the bed into a canvas. Showing some of the lyrics through the stop motion like when she is supposed to be on a train they use bed sheets moving quickly paste her to make it look like a fast moving train. Not only does it play around with stop mtion but there are some changes in lighting to create a storm effect.